Concept Design Google Sprint Challenge
Savr Recipes
Overview
Savr Recipes is a mobile application which offers recipes for at- home chefs. In this exercise, I spent 5 days developing a solution to satisfy the needs of the user. I followed the recommended methods provided by a modified Google Design Sprint
Role
Research, Interaction Design, Interview and Validation, Visual Design
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Methods
Lightning demos, Crazy 8's, Story boarding
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Problem
Savr Recipes struggles to offer clear and concise cooking instructions for at-home chefs. Users are complaining of :
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Difficult to know if user is on the right track while cooking
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Not fully prepared to cook meal, surprises occur
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Lack of instructions for advanced cooking techniques
Goal
Improve the Savr Recipes experience for following new recipes and cooking at home. Offer clear instructions throughout the user experience
Day 1 - Discovery
Improving the user flow for a high quality cooking experience was vital to ensuring a simple and concise process to preparing a delicious meal
Day 2- Lightning Demos
Lightning Demos provided a quick study of competitor solutions for user experience and interface inspiration
SideChef - The video layout and recipe format offers a clear view of instructions for the user
Tasty - Step-by-step mode gives users the chance to follow easily. UI elements are clean and clutterless.
AllRecipes - Detailed cooking instructions ensure chefs stay on track. Video instruction feature is excellent for learning advanced cooking techniques
Day 2 - Crazy 8's
To challenge the solution and generate ideas, I sketched 8 unique frames within a minute. After careful evaluation, I decided to focus on the most critical screen that will improve the user experience, which is the video instruction screen
The critical screen :
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Users will notice clear and easy instructions to follow.
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Prepare ahead by utilizing the visual ingredient list.
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A video option in addition with text instructions.
Day 3 - Storyboard
Sketching the storyboard prior to creating lo-fidelity wireframes
Day 4 - Wireframes
Preparing lo -fidelity wireframes for usability testing and validation
Day 4 - Wireframes
Key design features were introduced to the application to help users use the product
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Cooking techniques are highlighted, so the chef is not surprised while cooking
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Step-by-Step instructional videos to easily follow the recipe
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A visual ingredient list to help with preparing before the meal
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Clickable ingredients for information and videos of proper cooking techniques unique to the dish
Day 5 - Testing and Validations
Participants
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5 Participants
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Ages 33-68
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Cook 2-3x a week
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Remote and in person interviews
Findings
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The ability to select the speed of the video is convenient for staying on track
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The addition of video aids at-home chefs when learning new techniques in the kitchen
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The Tools list solves the issue of at-home chefs being unprepared during a recipe
